The challenge
Homeowners need to distinguish a repair enquiry from a full replacement project. A general page can leave the next step unclear.
The proposed approach
Create a focused landing page with a service-area statement, separate repair and replacement paths, a plain-language process, and a short estimate request. Pair it with a service-specific Google Search campaign.
Concept deliverables
- Repair and replacement landing page concepts
- Search-intent keyword and negative-keyword themes
- Mobile enquiry journey
- Source tracking plan
How success would be measured
Track relevant estimate enquiries by service, cost per qualified enquiry, and booked estimates when the business provides outcome data.
This concept demonstrates a proposed strategy and visual direction. It does not describe a completed client engagement, actual performance, or guaranteed results.